Management of Organization Sports and Fashion Brands

Question: Discuss about theManagement of Organization for Sports and Fashion Brands. Answer: Introduction Sports direct started as a single store located in Maidenhead, which was founded by mike Ashley in the year 1982. Eventually, the company has not only became the largest sports retailer as far as the revenue and profit is concerned but also owns a huge number of lifestyle, sports and fashion brands that are famous worldwide. They have around 420 stores in the United Kingdom. out of the 420 stores, majority of them under the trademark of Sportsdirect.com. The premium lifestyles division currently operates in 130 stores in the United Kingdom and the stores operate under the trademarks of USC, Flannels, Van Mildert and Cruise (Sportsdirect.com 2016). The international presence of Sports Direct is also commendable. Sports Direct has retails store that is entirely owned by them, joint ventures with various retailers and have their products in stores that are owned by other retailers. In the 19 European countries, there are 270 stores of Sports Direct. It is evident that sports industry has experienced an increasing growth from past few decades. Especially, the European countries have expressed a considerable interest towards the sports programs. This has opened up the opportunities for the sports brands to expand the business by penetrating in target market. Due to the tremendous performance of Sports Direct, it has gained strong market presence around the globe. One of the major principles of the organization is to meet the potential needs of the sports lover and design the products. In addition, the brand has enormous reputation of applying innovation in its products and services. However, the strategy of Sports Direct is not to stop and keep on growing and developing. The current strategy of Sports Direct is to expand in the EEA countries in the coming three to five years (Markets.ft.com 2016). The marketing strategy of sport direct is not limited to the brick and mortar stores. Their online presence is also strong and they deliver the products to the doorstep of the individuals. The mission and vision of Sports Direct is to become the leading lifestyle and sports retailer in the market of the United Kingdom as well as internationally. Sports Direct aims at sustainable growth of the shareholders by delivering the customers with high quality products and products of the leading brands (sportsdirectplc.com 2016). They aim to grow by increasing their efficiency, effectiveness and the capacity of the operations to satisfy the customers. The mission statement of Sports Direct is to provide customers with high quality sports clothes and equipments at an affordable price and give unmatched customer service (the Guardian 2016). Some of the values of sports direct are: To work as a single team Plan for future success Strive to lead in the business as well as help in energizing other people Do things in ethical manner Create a good impression on the customers as well as in the market Satisfying the customers Deliver proper results The values of the company and then development of the employees has helped in high performance of the company and high reward for the company that has helped in achieving success for the organization. Self-Reflection The completion of the report gave me an enormous satisfaction as I have gained the opportunity to gain knowledge regarding each aspect of the sports industry. I have also observed that sports industry has increasingly been developing since the demands of sports programs are increasing rapidly. I have understood how the marketers utilize the opportunities of the markets that have high demand. While focusing on the strategies implemented by the sports brands, I have pointed out that sports brands tend to implement the changing trends of peoples life style. In addition, another significant aspect I have found out that is the application of the innovation in its products and services. By applying innovation in the products and services, the sports brands effectively meet the changing needs of the customers. However, the current scenario of each industry indicate that organizations have started embracing the trends of innovation to access the large market within short time to meet the dem ands of the customers. Notwithstanding, I have realized sports brands are still now able to penetrate in the market through the trends of e-commerce. Lastly, a secondary research on the current topic would have increased my knowledge to a greater extent. By completing the project, I have developed my observation skills that I could utilize further in my academic studies. Conclusion On the conclusion of the report, it can further be added that sports industry is one of the growing industries. Thus, the sports brands have got the rush to develop and innovate the products and services. In addition, there is an increasing competition among the sports brands due to the growing demands of the sports programs. Therefore, the large sports brands like Sports Direct have utilized the innovative marketing strategies like applying innovation in its products and services. The core strategy of developing the products with current trends of fashion helps the organization best meets the needs of customers. Lastly, it can be added that innovative strategies could help the organization to access vast market within short time with best investment strategies. References Markets.ft.com. 2016.Sports Direct International PLC, SPD:LSE summary - FT.com. [online] Available at: https://markets.ft.com/data/equities/tearsheet/summary?s=SPD:LSE [Accessed 4 Sep. 2016]. Sportsdirect.com, 2016.About Us | SportsDirect.com. [online] Sportsdirect.com. Available at: https://www.sportsdirect.com/customerservices/otherinformation/aboutus [Accessed 4 Sep. 2016]. sportsdirectplc.com, 2016.Annual Report Accounts 2016. 1st ed. [ebook] Available at: https://www.sportsdirectplc.com/~/media/Files/S/Sports-Direct/annual-report/2016-annual-report-accounts.pdf [Accessed 4 Sep. 2016]. the Guardian, 2016.Sports Direct International | Business | The Guardian. [online] the Guardian. Available at: https://www.theguardian.com/business/sports-direct-international [Accessed 4 Sep. 2016].